Trap Ease America.

Trap-Ease America 1. Martha and the investors in Trap-Ease come out to face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? What do you think the investor group would write as its mission statement? The information that is inevitable for Martha and her investors to evaluate their opportunity is setting postulate-at-able objectives and goals for their proceeds. Their Mission statement would probably be To help you control your pest b another(prenominal) with ease. 2. Who is identified as Trap-Eases stub mart?Are at that place other possible market segments that the firm could take aim? Trap-Eases target market is accommodate toward women, because they be the ones that are home with the kids and are a safer alternative when it comes to kids and mouse traps. in that location are other Targets, such as farmers. 3. How is the product positioned relative to the selected target market in the case? Are there other ways to position the product? The placement of the Product in assorted Stores such as KMart, grocery stores, and the do drugs stores are great, because women are most practically in those places doing shopping for household items.They could involve created some kind of infomercial to get TV viewers attention. 4. What marketing salmagundi has Trap-Ease established? Do you see whatsoever problems with this mix? Trap-Ease and an integrated marketing mix, they had a good Product, at a likely Price, they were available at different Places, and the forwarding was through the publicity it had gotten. 5. Who is Trap-Eases contest? Trap-Eases competition is Producers of the traditional spring-loaded traps.