Social Media Marketing Plan Term Paper Example | Topics and Well Written Essays - 1000 words

Social Media Marketing Plan - Term Paper Example The organization can achieve the goals by monitoring the stakeholders’ reactions towards the organization’s activities using their views on the social media. Other organization’s goals encompass validation of new products and services using the social media as a research base and generation of registrations to the organization’s events through the media. Given the organization’s marketing strategies, the activities that make sense include increasing awareness of the strengths of the company’s products and providing accurate information about the business. Other activities entail reacting to the consumers’ messages and questions within the shortest period. Additionally, an important activity entails aligning the media activities with the organization’s goals. This is achievable through the effective online status management. Social Media Status The company has successfully engaged in several social activities. Some of the activit ies entail responding to the customers’ questions and selling some products through the social media. These activities have been successful because customers’ views illustrate their level of satisfaction with responses. Additionally, the company has managed to sell several products online. Moreover, the company has been successful in attracting large numbers of clients. However, it has not been successful in increasing their engagement. The organization used some metrics to measure the success of the social media. The social media successes need to be identified by clear measurable goals. The organization has measured its goal of reaching many clients by using the total reach. By using this, the organization acknowledged the value added to the social space. The total reach was large. This implies that the organization was able to attract many clients. Additionally, the organization measured its success through the social customer relationship management (CRM) tool. Thi s, too, was helpful in showing the number of people using the organization’s social page and the level of engagement on the page. This measurement is vital in determining whether the organization’s value is increasing through its social strategy. The social CRM tool used is the Sprout Social, which combined the organization’s activities into a single activity. This enabled the organization to know if its strategy is moving towards the expected direction. Through this metric, the organization’s goal was partly achieved because it had managed to attract a large community. However, it had partly failed because the level of engagement was very low. Furthermore, the organization used the Conversation Share to determine the position of the organization in the social media as far as competition is concerned. This is done through measuring the amount of conversation about organization’s products in comparison with the number of conversations about the riva ls’ products. This metric showed that the organization was successful in acquiring a large market share, although not like some of its competitors. Consequently, the organization needs to upgrade its systems in order to reach very high levels of conversation share like its competitors (Lauby 1). Social Activities The first step of the social medi

Phonology Case Study Example | Topics and Well Written Essays - 1000 words

Phonology - Case Study Example And when producing pp, the lips will be stretched to produce y. The whole word is uttered in half a second. Elision: Elision is the loss of a phoneme. I.e. the omission of sounds (vowel/consonant/syllable), so that the speaker can simplify the pronunciation. This usually occurs in a fast speech and is normally unintentional. Allophone: Allophone is a phonetic variant of a phoneme in a particular language. I.e. it is one of the several speech sounds belonging to the same phoneme. A change in allophone does not alter the meaning, but rather makes the word sound non-native. Minimal pairs enable the linguists to build up the phoneme inventory for a language or a dialect. Though the words differ by only one segment, there may be wide variations in terms of articulation. However, most minimal pairs are considerably distinct and hardly pose inconvenience to the speaker or listener. Complementary Distribution: it is the mutually exclusive relationship between two phonetically similar segments. It exists when one segment occurs in one particular environment and the other occurring in an entirely different environment. Example: Consider the allophones [p'] and [p]. ... Example: Consider the allophones [p'] and [p]. [p'], the aspirated phoneme occurs when there is a syllable onset and is followed by a stressed vowel (as in the word put) and the unaspirated phoneme [p] occurs all other times. Here we see complementary distribution in similar phones. Every time it need not be allophones. For example,[h] and ['] are in complementary distribution, since [h] only occurs at the beginning of a syllable and ['] only at the end. Since they have hardly anything in common in phonetic terms, they are better considered as separate phonemes. Phonological conditioning and conditioning factors: Consider the words- cats, dogs, judges. The final sounds- /s/, /z/, /s/ occur after the sounds /t/, /g/ and /'/, respectively. When the distribution of the various allomorphs can be stated in terms of their phonemic environments, the allomorphs are said to be phonologically conditioned. Phonological conditioning is the most general and productive kind of conditioning of morphemic variants in languages. Phonemic overlapping: Biuniqueness: It is a principle which provides a one-to-one correspondence between phonemic and phonetic levels of analysis. A phonemic description is said to be biunique if phonemes and allophones are unambiguously mapped on to each other. Example: send and sent pronounced as /sent/ and seed and seat pronounced as /si:t/. Neutralization: phonemes that are contrastive in certain environments may not be so in all environments. In those environments where they do not contrast, the contrast is said to be neutralized. Example: consider the word sum: /s'm/. In another word, plumber: /pl'mb'/, since /m/ is followed by a plosive sound /b/, the contrast is lost. Archiphoneme: This is an abstract phonological