Media Is The Most Accessible Form Of Information - 1643 Words

The media is widely acknowledged as the most accessible form of information in the world. Especially, adolescents are one of the experienced Internet users. Besides, they could have access to most contents easily. According to one study, American teenagers took their times a lot to using media (SNS, Internet, games and television). The average hours per a week are more than 38hours. One of the contents what they spend their time is YouTube. It is a large video sharing service and more than 4 billion clips are watched every day on YouTube. In addition, many of most watched videos are music videos. A recent study found that 77% of adolescents are watching a YouTube channel and 1 over 3 of them is a viewer of music channel. More over,†¦show more content†¦Those sexual messages are tend to be easily found from music contents. The studies analyzed 75% of music videos included sexual images, which effect on teenager’s behaviors concerning dangerous sexual intercourse. I t also illustrates that 61% of high school students had sexual intercourse and 10% of female tried to refuse. Thus, almost half of adolescents have a poor understanding of sexually transmitted disease, according to a study. Furthermore, one statistics show that sexual activity teenagers and adults under 25 are raised risk for sexually transmitted disease than adults over 26(Starsburger, 2010). This essay will describe important role between adolescents and sexuality in the media and how it is influence on youth’s sexual consciousness and behaviors. Smith (1997) said that there is an ecological perspective, which is affected and manipulated by the system surrounding teenagers on teenager’s formation of consciousness on sex. It is also said that there are factors in the local community, family, environment, peer group, and personal life within the system. Also, this is also defined as a value relating to sex, which includes physical characteristics of men and women, form of action, and values. During the teenage period, there are sexual drives due to rapid physical growth and mentally, cognitive development and development of ethics and socially, the strong urge to become independent. So this is an important period

Essay on Deception and Disguise in The Odyssey - 1402 Words

Deception is defined as a crafty procedure or practice meant to deceive or defraud. People tend to view this as a sinister action. No matter how sinister it can be, it can also be utilized to gain information and knowledge. How a person uses deception varies among different people. Generally, the more clever people tend to utilize deception very efficiently. Odysseus masters deception in the Odyssey by disguising himself. Odysseus isnt alone for Athena also uses disguises. With that being said, disguises allow Odysseus to succeed in killing the suitors. Athena was just as important in disguising herself because she played such an important role in killing the suitors. She did so by disguising herself as other people to help Odysseus†¦show more content†¦Athena goes above and beyond the situation by setting up the journey. She does so by walking around town disguised as Telemachus, inviting men to meet up at nightfall at a ship she has borrowed. When it is finally time to dis embark, Athena makes the suitors fall asleep and, in the form of Mentor, informs Telemachus of the arrival of his crew. She leads Telemachus to his ship while the crew gathers the necessary items to sail. Athena helps Telemachus take action to find his father and even prepares his search. After assisting Telemachus, Athena ventures to the Island where Calypso lives to free Odysseus. Odysseus is then given a boat by Calypso to return to home. On the way home, he lands on a strange place which is unknown to him. Athena, cognizant of Odysseus arrival, travels to the palace of Alcinous disguised as one of Nausicaas friends. Athena enters the palace and gives Nausicaa advice to venture to river so she would clean herself up to make her presentable to men. In doing this, Athena has sent Nausicaa to meet up with Odysseus at the river. It was then Odysseus turn to be disguised. Odysseus was endowed with increased beauty and godliness. Thus, Athena created an illusion that he is much more g ood looking and godly than ever imaginable. This disguise allows Odysseus to appear much more presentable to Nausicaa when Odysseus first arrives. Athena, daughter of Zeus, made him seem taller and sturdier and caused the bushy locksShow MoreRelatedEssay about Deception and Disguise in Homer’s Odyssey1156 Words   |  5 Pages Homer’s Odyssey challenges the common view on deception as employed only maliciously. Both a mortal, Odysseus, and one of the most revered goddesses, Athena, have the common noble goal of bringing Odysseus back home to his family after nearly two decades of absence. To achieve that goal, they mainly use deception and disguise in various forms that their physical and mental powers allow. Odysseus is famous for wittily deceiving others through verbal means, fact noted by Menelaus and Helen of TroyRead More Reflective essays1316 Words   |  6 Pagesmaking people laugh for centuries. 8.nbsp;nbsp;nbsp;nbsp;nbsp;The â€Å"Odyssey† is considered to be the â€Å"first comedy† if classical literature. This is believed because it involves a homecoming and has a happy ending, which was the original understanding of ancient Greek comedy. The â€Å"Odyssey† encompasses several other aspects of comedy such as a comic hero as well as the use of mistaken identity and deliberate deception. nbsp;nbsp;nbsp;nbsp;nbsp;The Greek comedy is based in religious ritualRead MoreHomer s Odyssey : Power Of Cunning Over Strength910 Words   |  4 Pagessurroundings in order to craft an overall message or theme as a takeaway for their audience. Homer’s epic The Odyssey demonstrates this well. While Homer’s epic depicts Odysseus as a strong and powerful king who has won many wars, it is not his strength that propels him to be able to return to his home. If one were to read between the lines, they would realize that one of Homer’s major themes in The Odyssey compares the power of cunning over strength. The theme unfolds throughout the narrative when OdysseusRead More Use of Disguise in Homer’s Odyssey Essay2154 Words   |  9 PagesUse of Disguise in Homer’s Odyssey   Ã‚  Ã‚   The difference between a wise and a foolish decision is often found in discerning when to conceal and when to reveal. This discretion in concealing and revealing is a major theme within The Odyssey. There is a proper time to deceive and a proper time to tell the truth; thus, it is crucial that one act accordingly. This importance is exemplified in Odysseus life. When he is discreet in his timing, he achieves his goal. One example of this is the TrojanRead MoreImages and Symbolism in The Odyssey Essay767 Words   |  4 Pagessince the sea and its perils work much the same way the Odyssey argues that life does, it is full of suffering, but it can’t be avoided. The sea can send blessings like sea breezes to blow him home or obstacles like storms, Skylla and Charybdis, and treacherous islands. Because the sea is ruled by Poseidon, it is also a manifestation of the superiority of the gods and nature over man. Laertes’s Shroud The shroud is a symbol of female deception. Because she is a woman, Penelope doesn’t have much powerRead MoreAre The Best Men Liars? Essay1474 Words   |  6 Pagesleader. The Greek epic, The Odyssey and the Roman epic, The Aeneid highlight by the contrast between their protagonists a cultural shift from the concept of heroes as individuals to that of the hero as a leader. The characters Aeneas and Odysseus show that a difference in the treatment of truth and falsehood between Greek and Roman cultures is one of the factors that distinguishes an individualistic Greek hero from a Roman leader-hero. From the beginning of The Odyssey, Homer describes Odysseus withRead MoreThe Value of Cunning over Strength Essay1571 Words   |  7 Pagesseemed like back then. Women found in this book also had to have cunning and strength of character to not be pushed around like a sex slave and become an object more than a human being. They displayed as much cunning as Odysseus throughout The Odyssey. They have to rely on the power of cunning over strength because they are weaker than the men as it has been for centuries. Homers majority of minor characters it seems like are women. He is using all these minor characters to reinforce the themeRead More Divine Intervention: Athenas Role in The Odyssey Essay1593 Words   |  7 PagesDivine intervention is often an integral part of ancient epic poetry as seen in Homers The Odyssey. The role of the goddess Athena was an essential part of Odysseuss journey back to Ithaka. Athena also played a vital part in Telemakhoss life before the return of his father. Even Penelope is impacted by the help of the grey-eyed goddess, often inspiring Penelope to hold off the suitors as well as putting her to sleep wh en a situation became too difficult. Athena demonstrates that she isRead MoreEssay on The Odyssey Disguise To Find True Identity1225 Words   |  5 PagesThe Odyssey Disguise To Find True Identity Disguise To Find True Identity The Odyssey is an epic that shapes and defines the roles of many great leaders. These leaders are made up of mortals, alive and dead, and immortals. The trip taken by Odysseus is not only a journey of a war hero back to his homeland, but is a journey in all of the characters lives, which develop a better sense of personal identity and selfhood as the epic goes on. It is the many disguises that each character usesRead MoreDivine intervention dealing with Greek myths, especially The Odyssey and The Iliad.1474 Words   |  6 Pagesworks. However, there are specific pieces of Greek literature that tell a great deal about this fiery goddess. This is not a passive goddess. This is an active, involved goddess who, in both the Iliad and the Odyssey, assumes divine leadership and challenges even Zeus himself. In The Odyssey and other Greek myths, Athena is an essential character and contributes many elements of her complex mythological personality to Greek writing. Athena is one of the most important goddesses in Greek mythology

Bringing up baby Essay Example For Students

Bringing up baby Essay Screwball comedy shows irreverence for love associated with childish. For instance, comments such as, Stand still, Godfrey. Itll all be over in a minute, as Carole Lombard says to William Powell as their characters are about to be wed in My Man Godfrey demonstrates the ridiculousness and childishness of the upper classes. She seems almost his mother, chiding an impatient and antsy child, and neither of them seems to understand the gravity of their situation, a fact that would not escape the original viewers. It is almost as though they were children playing at getting married, not thinking about the fact that marriage comes with commitments and responsibilities. Many times the adult thing to do is talk about your feelings, no matter how hard that is, and in Love Crazy, if Steve just told Susan exactly what happened at Isobels apartment and what they did, all the craziness could be avoided. Similarly, in The Awful Truth, if Jerry just told Lucy what he did in California and both discussed their strong doubts and feelings, they would have never jumped to erroneous conclusions as to each others faithfulness and ended up divorced. In His Girl Friday, if Walter just admitted that his love for Hildy was stronger than his love for his work, Hildy would never have left and theyd been together before the movie had even started. All their troubles could be avoided if they were just honest and spoke out about what went on inside them instead of playing such extravagant games and expecting themselves and others to jump through ridiculous hoops. In the world of Screwball Comedy, such actions are triggered by an association with the freedom of childhood. (Gehring, p.38) It is their inherent desire to be selfish that keeps them from doing the greater good. Childish behavior would coincide with Steve being impatient about getting his anniversary sex at the end of the night and therefore ruining the night by convincing Susan to do it in reverse, Jerry demanding answers about the Lucys relationship with her teacher but not feeling any responsibility for his actions in California, or Walters concern for making money and getting his girl but complete unconcern with the greater good of society or Hildys feelings. It can be seen that childishness is their inability to contain their composure and retain control over their own desires instead of letting their desires controlling them. Byrge and Miller compliment Gehring in his attempt to capture the characteristics that would describe a childlike nature to the Screwball comedy characters by describing them as, The innocently aggressive, noisily silly, endearingly defiant, and happily destructive way that little children at play repeatedly disturb the peace and boredom of adults vain attempts at domestic tranquility (2). This childishness and inability to accept adult life is one of the most marked elements of a screwball comedy. Romantic comedies take the exact opposite approach to this question. Instead of reverting to childish antics, such as in a screwball comedy, they hold that adult behavior is a more desirable way to live by. Elements such as careers, morality, truth and the feelings of others play into the decision making. For instance, in My Best Friends Wedding, the heroine Julianne and her gay best friend lie on her bed and discuss the moral and ethical ramifications of stealing a groom from his bride and thus destroying another couples wedding in order to satisfy Juliannes selfish desires. This kind of rational discourse is nonexistent in the screwball world. In fact, in the screwball comedy Bringing Up Baby, Grant must make the decision between a normal, safe relationship from which he is already committed to or the zany, unpredictable life with the comic anti-heroine. Comparison of Ambulances and First sight EssayWhile he does the right thing according to society, yet he is still always wrong. No one remembers his name and in the very end he gets locked up in the asylum with no one to save him. In a traditional film in which traditional marriage and gender roles were maintained, the husband would not be weak and the strong men in the film would end up well, not in a mental institution. The last questioning of conventional marriage comes in the form of a strong, assertive woman. All the power in the film lies with Susan, Steves wife. In a completely satiric reversal of roles, she is an uncontrollable force, and, rather than being passive in the stereotype of women at that time, she moves the entire story along by herself. Everything is done according to Susans word; she asks for the divorce, she hooks up with Ward, and she sends Steve to the insane asylum. Screwball comedy is entirely female driven, with an eccentric heroine saving an antiheroic leading man from a rigid lifestyle. A classic example is when Hepburns love rescues Grant from his mundane career and equally sterile fianci e in Bringing Up Baby. In addition, the inevitability of the screwball heroines victory is nicely summarized in Lady Eve, when Henry Fonda learns the moral of the screwball comedy: when you think, consider or try to understand, you lose. By considering the morality of being with Barbara Stanwyck, he ends up unhappy and sets himself into a wacky cascade of screwball moments brought about by our heroines thirst for revenge. Every time Fonda throws a quote such as The difference between man and beast is the ability to understand, he learns facts he didnt want to know, such as how many men Stanwyck had been with before him. Fonda doesnt truly learn his lesson until at the end where he finally says, I dont want to understand. Still, the genre also has room for the antiheroic screwball heroine who wins despite herself. In Bringing Up Baby, Hepburn ruins Grants car, ruins his golf game, and loses his opportunity at getting the million dollars grant, and even destroys the brontosaurs exhibit (symbolically the last vestiges of his academic rigidity), but in the end Grant still falls in love with her. Eventually, she both loosens up the classically rigid male and frees him from a domineering, deadening fianci e. This female dominated relationship is not so apparent in romantic comedies The screwball heroine has lost some of her allure. Sleepless in Seattle borrows from screwball comedy without really becoming a part of the screwball genre itself, because it lacks double entendres, fast talk, and the mock adultery. Despite having zany situations and a romantic plot, Sleepless in Seattle is an addition to the romantic comedy genre (Shumway).

Pollution or a Double-Edged Sword Essay Example

Pollution or a Double-Edged Sword? Paper Chemistry is one of the most important branches of scientific study to the human race, as the results of its understanding have made most of what entails modern life possible. Without a thorough understanding of chemical properties and processes, most of what people take for granted on a daily basis, such as cars, electronics and even plastics, would not exist. Chemistry concepts and research are directly responsible for the medical breakthroughs and the medicines that prolong life-spans and combat common, though potentially debilitating health conditions. Chemistry encompasses and incorporates many other principles as well, ranging from physical properties to electrostatic forces, branching into nearly every discipline and profession to some extent. One Of the most common, yet overlooked, principles Of chemistry in daily life is the modern building materials and the structures that are made from them. As far back as the ancient Egyptians and the Roman Empire, chemical properties were studied and refined to produce concrete, one of the most useful and prolific building materials mankind has ever employed. Simple concepts, such electrical power and even the principles of eat and pressure all have their roots in chemistry. Chemists contribute to hundreds of different technologies. Here are a few: computers, fuels, engines, etc. Engines benefit from alloys that allow for lighter engines with higher compression. Computers with purer silicon allow for smaller micro processors. Chemical processes and their origins have helped the human race understand itself, the world around it and the greater universe as whole, leading to nearly every technological advance seen today. We will write a custom essay sample on Pollution or a Double-Edged Sword? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pollution or a Double-Edged Sword? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pollution or a Double-Edged Sword? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Pollution is the introduction of contaminants into the natural environment that cause adverse change. Pollution can take the form of chemical substances or energy, such as noise, heat or light. Pollutants, the components of pollution, can be either foreign substances/energies or naturally occurring contaminants. Chemical pollution damages the environment and poses both short-term and long-term health dangers to human beings. Chemical pollution occurs when chemicals resulting from human activities enter the environment, contaminating air, water or soil. Acid rain, greenhouse gases and ozone are all examples of chemical pollution. The various ways through which chemical pollution is caused and their adverse effects have been discussed below: 1. From Industrial Wastes When industrial wastes containing poisonous chemicals are dumped carelessly, they contaminate vegetation, surface water as well as ground water supplies. Later on, these chemicals find way into all those organisms that eat the plants or grass pr drink water contaminated with these chemicals. Some of the large variety of industrial pollutants that have been put into our natural waters or buried in the ground on large scale are: acids , bases, salts, metal solutions, oils grease, dyes , waste solvents, poisons such s cyanides and mercury and variety of other chemicals. Heavy metals such as lead, mercury, manganese, cadmium and chromium are generally toxic to life forms in grater than trace amounts. In many countries, various surface water bodies have already been heavily contaminated with poisonous chemicals posing a serious danger to aquatic life. Fishes living in several highly polluted water bodies such as rivers, lakes and along sea shores where untreated chemical effluents are released are found to be so contaminated with poisonous chemicals that they are noninsured find way in their bodies and cause many disease. In some cases, fishes are even found dead due to the presence of high concentration of chemicals in water. 2. Accidents in Chemical Factories Sometimes-chemical pollution caused by the accidental release of some toxic chemical; in the factory. Such accident took place in the Union Carbide Plant at Opal in December 1984. In this incidence, highly toxic Methyl Assassinate (MICA) gas leaked from the plant. This resulted in the death of thousands of people and animals in the surrounding localities. Many more suffered from efferent types of aliments. The exact impact of the chemical on the health of future generations cannot be assessed. 3. Excessive Use of Fertilizers The excessive use of chemical fertilizers to boost the production also leads to contamination of various water bodies. Contamination of water with fertilizers leads to very undesirable effects such as transportation. This is due to the reason that phosphate and nitrate encourage the growth of algae, which depletes the water body of its oxygen content. As a result, fishes and other aquatic life forms are adversely affected. Moreover, it is well established that nitrate in sufficient concentration is toxic to higher organisms including human beings. 4. Use of Pesticides The use of pesticides has also increased enormously in the recent past. These pesticides find their way into lakes and rivers and contaminate them. Most Of these chemicals are toxic in nature. These chemicals get progressively concentrated in the food chain. These chemicals can cause long-term damage to the health of human beings. These pesticides find also enter our bodies directly if the food articles to which these chemicals are sticking are not hourly washed before consuming. EDT and other chlorinated hydrocarbons, which have long been used as pesticides, have been found to be toxic. EDT is a highly stable compound. It is not easily metabolites (broken down) by animals. It is deposited and stored in the fatty tissues. Since EDT is not easily biodegradable, there is a resultant build up of this toxic chemical within the animals, soil and water over a period. Investigations have revealed that people living in some of the urban areas of our country have alarming amounts of EDT in their bodies. EDT and other non-biodegradable pesticides re now being replaced with biodegradable pesticides. 5. Release of Gaseous Pollutants in Air Many industries release large number of pollutants in the atmosphere. These pollutants are responsible for variety of diseases. Persons exposed to CO, CA, ASS, hydrocarbons and particulate matter suffer from headache, dizziness, irritation of the eyes and nose, allergies, chest pain and many respiratory disorders. 6. Pollution Caused by Dust Certain industries give rise to considerable amounts of dust. Workers exposed to various types of injurious dusts suffer from a number of ailments. Following special Pneumonias is caused by inhalation of coal dust. Workers in coal, mines suffer from this disease. Silicosis is caused by stone (silica) dust. Workers in stone quarries or those engaged in the cutting and grinding of stone from this disease. Asbestosis is caused by asbestos dust. Workers involved in the manufacture of Biddies and cigarettes may suffer from this disease. Siderites is caused by iron dust. Workers involved in carpet weaving generally suffer from disorders such as asthma and tuberculosis.. The persons exposed to smoke and other gaseous pollutants are also more prone to lung disorders and infections. The pursuit of knowledge carried on by scientists for the past several centuries has produced results over which opinion is sharply divided. Science, originally intended to conquer and harness the forces of nature for the good Of man, is looked upon by some as the chief cause of the suffering Of humanity today. On the other hand, there are a good many people who consider science to be the harbinger of all progress, prosperity and comfort. The controversy has been raging for a long time, though science goes on asking long strides . Obviously regardless of the conflicting opinions pronounced on its achievements. Leaders of thought, be they scientists or not, however, occasionally pause and ponder whether science is going the right way and really promoting human welfare. A dispassionate and comprehensive survey of the fruits of scientific advance in the various spheres of human life provides sufficient ground to be skeptical about the claim that science is an unqualified and unmixed ble ssing to humanity. They have reason to conclude that all is not well with science and its application. Pure science is a relentless search for truth, for the discovery of the laws of nature. As such, no fault finding is possible with pure scientific research. The position, however, changes materially in regard to the application of scientific research in the field of practical activity. Science is like a sharp sword which can be used for either defending yourself against the enemy or cuttingly own throat. What the pure scientist gives to his fellow-beings may thus be turned to their advantage, or exploited for subversive and destructive purposes. The application Of science, therefore, depends upon the just or unjust aims man has in view, and the history of the world shows that the application of science has not always been governed by principles of justice and consideration of the general good of the people. Therefore in my opinion, chemistry is a double edged sword as with all the benefits and the advancement that we have derived out of it and at the same time the ill effects that it can have and the potential dangers that it poses if misused. So it is really very necessary that it is handled with utmost care. Because with great powers comes great responsibilities.

The Dog

The Dog Excellent report on the different biological aspects of Dogs Great JobTHE DOGDomestic dog, carnivorous mammal, generally considered the first domesticated animal. The domesticated dog has coexisted with human beings as a working partner and household pet in all eras and cultures since the days of the cave dwellers. It is generally believed that the direct ancestor of the domestic dog is the wolf, originally found throughout Europe, Asia, and North America. Remains of a dog, estimated to be 10,500 years old, have been found in Idaho.TAXONOMYKingdom: AnimaliaPhylum: ChordataClass: MammaliaOrder: CarnivoraFamily: CanidaeGenus: CanisSpecies: Canis familiarisECOLOGY HABITATLittle is known about wild dogs of the past but that they are carnivores: hunters and scavengers. This means that they are secondary consumers in web chains. Eventhough they are carnivores they sometimes accept eating green plants. The ecology of dogs right know is that it helps the human in many fields of life.Types o f muscle (shown at different magnifications...Since the cave dweller times, dogs have been domesticated by humans and it has helped him to hunt, in herding, protection, etc. It has been very important as a work animal and as a psychological support for humans. The habitat of the dog is where it's owner lives. Different dogs have different adaptations to their ancestral habitat but nowadays, this is not applicable.ANATOMYSKELETONThe skeleton of the dog is the articulated structure, moved by the muscles, that holds the dog's body and protects some organs and the nervous system. It also functions as mineral and blood deposit of the body. The skeleton of a dog is made up of approximately 321 bones: 134 form the axial skeleton (skull, vertebrae, ribs, etc.), and 186 form the appendicular skeleton (appendages). An extra bone has to be added for...

55 Easy Ways To Write Headlines That Will Reach Your Readers

55 Easy Ways To Write Headlines That Will Reach Your Readers According to Copyblogger, 8 out of 10 people will read a headline. However,  only two  out of 10 tend to proceed to read the rest of your content. Yikes, right? This is really  important to understand  before you publish  your content. Even if your content is  truly unique and innovative, a weak headline will ruin its chances of being super successful. Fortunately, data and analytics can  help you  write great headlines that will instantly capture the attention of your readers. Heres your  ultimate guide to write  a great headline, backed by research. 55 Easy Ways To Write A #Headline That Will Get The Best Results Understanding How To Write Headlines Well 1. Write At Least 25 Headlines For Every  Piece Of Content Your headline  makes your first impression with readers. A strong headline can drive more clicks. A weak one can send traffic away. That's why it's important to spend time getting them right. Upworthy's well-publicized process suggests writing 25 headlines per blog post.  That might sound like a lot. However, if anything, you could consider this the bare minimum. Some will be better than others. Some, in fact, will be downright terrible. That's okay though. You have to burn through bad ideas before you can find what works. 2. Use The Headline Analyzer It's not enough to guess at what a good headline looks like, though. You need a data-backed way to sort winners from losers. This is where the Headline Analyzer comes in: 1. Type in a few different headline options. 2. The Headline Analyzer will list them for easy comparison purposes. 3. Scroll down to find your Score and Word Balance. The  Headline Analyzer is also built right into your  social media calendar in to help you write the best headlines right where you  organize everything else. Recommended Reading:  25 Scientifically Proven Ways To Write Better Headlines For Your Blog 3. Focus Your Headlines On Helping Instead Of Telling Have a look at the most popular Google searches- they're mostly about solving a problem in the easiest and fastest way. This Mashable post entitled, "How to Pay, Exercise and Take Photos Using Apple Watch", gained more than 1,500 shares- mainly because it addresses an issue owners of this cutting-edge device find relevant to their experience. Pro Tip: "How to" headlines get you instant bonus points with 's Headline Analyzer. 4. Suggest The Best Way To Do Something Successful headlines connect  with common searches and address a real target audience looking for the most effective strategies for solving their problem. Content  starting with "The best way to..." has the potential to go viral super quickly. Look at this article  from Entrepreneur entitled, "The Best Ways to Do Market Research for Your Business Plan"- it was shared more than 6,000 times! Pro Tip: Headlines with "best" and "better" also score higher with 's Headline Analyzer. 5. Give Advice For Improvement Instead of persuading your readers  to do something, show them why it's worth the time to do it.  Addressing the reasons and motivations of your readers  serves as the  basis for a really powerful message. Consider this extremely popular post  entitled, "Why You Should Forget Facebook". The headline promises to resolve the cognitive dissonance it creates. After all, why should anyone want to ignore the largest social network? A headline like this one practically guarantees traffic. 6. Provide Solid Evidence To Support A  Claim There's nothing more powerful than the "Backed By Science" claim. Insights derived from research are considered more accurate, relevant, and attractive. Have a look at this post from Inc.com on "10 Productivity Strategies Backed By Science". It has  more than 1,100 shares- primarily because readers consider scientific findings credible. Headlines Backed By Science Get The Best Results7. Share Your Experience "What I learned" is another great headline strategy. Speaking to your readers  from experience, you'll not only gain their trust, but also promise a solution that really works. A striking example of this kind of content  is "What I Learned from Being a Broke, Unemployed Graduate"  published on Entrepreneur. That article's  19,000+ shares speak for themselves. 8. Avoid Clickbait The era of clickbait supremacy is over. Audiences have caught on. If your headline over-promises and under-delivers (which clickbait does 100% of the time), readers will leave disappointed. 9. Ensure Your Headline Aligns With Your  Content Your headline should accurately reflect the angle of your content. Ask yourself these two questions: What's the point of this content? What  is the most important point this content  makes? If your headline doesn't address each of these points, it's time to start over. 10. Include Numbers In List Headlines Writing a list? Include how many items it includes right away. This gives readers a clear idea of what to expect. 11. Experiment With Open- And Closed-Ended Questions Open-ended questions  are great for encouraging discussion (e.g. When Are The Absolute Best Times To Send Email?). Closed-ended questions, meanwhile, are effective for inspiring curiosity (e.g. Do You Send Email At The Absolute Best Times?). Test each to see what performs best for you. 12. Hint At Something Interesting Leave out just enough detail to get readers interested (without falling into the clickbait trap). For example, something like, "This New Car Door Design Is Changing The Game", might get an audience interested in knowing exactly how that hypothetical car door design works. 13. State A  Problem (And Offer A  Solution) It can be tough to stoke a problem and offer a solution in one headline. However, when done well, this technique can offer a solid emotional one-two punch. Here's a great example from Fast Company: It introduces a problem (one that readers might not even recognize as a problem). It then promises to show what the solution might be. 14. Include A  Stat People love to see numbers in headlines. This is especially true when they seem difficult to believe. If you have a powerful stat in your content  (like in this example), put it in your headline. 15. Know Your Audience Make sure you know who your real audience is, and understand what their interests are. You can do this with a little bit of research in Google Analytics. 16. Speak Like Your Audience, Too Use words and language your audience uses. That includes the same types of jargon and technical terminology. You can get a sense of how your audience talks and what words they use simply by participating in social media conversations with them. 17. Be Relevant And Topical The best written headline is useless if your audience doesn't care. Craft headline copy that targets relevant topics and discussions happening in your industry or niche. Likewise, avoid straying onto topics outside of your scope. 18. Aim For Headline Analyzer Scores Of 70 Or Higher Anything lower needs improvement. Holding yourself to this standard will ensure you write more effective headlines. Understand How Emotions Impact Headlines This  study  from  Moz shows that readers  like content  that is  either understated and features up to one superlative word or goes overboard with superlatives to  show why the content is worth reading. What does it mean for you? If you want your content  to go viral, your headline must be located at one of those two extremes; otherwise it won't catch anyone's attention. Here are some words invoking both positive and negative sentiments: 19. Understand What Word Balance Means The Headline Analyzer breaks down words into four categories. Common:  These are words frequently used in English. They're recognizable and easy to read terms. Uncommon:  These phrases are used less frequently in common English. They're effective for creating intrigue. Emotional:  Hit your readers right in the feels. Literally. These words drive action by targeting desired emotions. Power:  These words inspire feelings of motivation and empowerment. For examples of each category, download the Headline Analyzer tear sheet included in this post. 20. Use Positive Superlatives For A  Strong, Emotional Headline Positive superlatives that will help you in headline writing are as follows: best, always, fastest, easiest, most, greatest, largest, funniest, hottest, strongest, biggest, ever, perfect, top. 21. Try Negative Superlatives To Draw On Fear And Doubt A study by Outbrain showed that headlines featuring negative superlatives performed 30% better than those with positive superlatives. What are negative superlatives? Never, worst, nothing, no one, no way, by no means, none. Featuring words like stop, avoid, or don't in your headline is a good idea, too. Pro Tip: Use the Headline Analyzer to understand whether your headline's sentiment is positive or negative. Neutral headlines tend to perform worse than extremely positive or negative headlines. 22. Front-Load Your Headline Structure Make sure that your superlative- whether it's positive or negative- is always at the front of your headline. "7 Worst Mistakes Of Young Startups" sounds much better than "7 Mistakes Made by Young Startups That Are Worst". 23. Going Extreme Can Be Worth It This study from Startup Moon showed that using aggressive or violent words like kill, fear, and  dead actually generates more social shares.  If these expressions fit your context and aren't offensive to anyone, use them to draw even more emotion from your readers. Recommended Reading:  Proof That Emotional Headlines Get Shared More On Social Media 24. Be Careful With Humor Like avoiding ambiguity, avoid puns or jokes. Your headline must be understandable outside of its context. 25. Invoke Urgency Is your content  time-sensitive? Use words that inspire urgency. For example,  say you're writing about an upcoming event with a registration deadline. Something like, "Register For Our Webinar Before Time Runs Out", lets readers know they're on the clock. 26. Make The Unbelievable A  Reality If your content  includes something strange but true, use that to your advantage. For example, an article about  55 kids playing soccer against two pro soccer stars  deserves a hyped up headline. If your content  is good enough, your headline will sell the story without resorting to cheap clickbait tactics. Understand Ideal Headline Lengths A  Kissmetrics study shows that readers tend to absorb only the first three words and the last three words of a headline. Keeping a headline no longer than six words will help readers  easily process it and reduce the interaction cost involved in grasping its meaning. If you can't limit your headline to six words, bear in mind that it's the first and last words that count most. Use this knowledge to your advantage by including attractive keywords in these places. Here's what to  remember when writing your headline: 27. Understand The Media Types Where You'll Use Your Headline The length of your headline depends on what you want to do with it- different lengths work for different media like emails, social networks, search engines, and language engagement. 28. Avoid Ambiguity And Get To The Point If you want to follow the traditional strategy, write headlines that are information and keyword-rich, match the expectations of your target audience, and are understandable even when taken out of context. This also means keeping them relatively brief (if possible). Use keywords at the beginning of headlines, then get to the point with as few words as possible.29. Know The Best Length For Your Language If you want your headline to perform well, consider the following for English: It should be between 60–100 characters and 16–18 words long. Remember that every language has its own rules- only testing can unveil what really works. Recommended Reading:  What Really Is The Best Headline Length? How Do Your Headlines Appear? Moz also surveyed their respondents about their headline capitalization preferences. And guess what? Apparently, 21% of them admitted that they liked to be shouted at with headlines written in capital lettering. If you want to go for a safer approach, just capitalize your words in title case- 64% of respondents reported to like this. 30. Choose A  Strong Typeface Choose a font that has a strong visual impact and a personality but also fits the body text. Here's a guide from CrazyEgg to help you find the right font. 31. Size Your Headlines To Stand Out Make your headline visibly larger than body text. Its size can make it really eye-catching, even when pushed to extreme. According to a study by Smashing Magazine, most of the best blogs' most popular headline sizes range from 20–36 pixels, or about 2.5 times larger than your body copy. 32. Use Color To Grab Attention 67% of people say black is the best choice  to help them comprehend the content, but other tints can add some contrast and visual interest. 67% of your readers say black headlines help them easily comprehend your message.That study covered by  Cutting Edge PR found 17% of people like bright colored headlines and another 52% say dark colored headlines make for good comprehension. 33. Align Your Headlines For The Biggest Impact Centered headlines are most powerful visually, left-centered are more conservative and formal. Avoid justifying headline type- it can lead to bad lettering. Recommended Reading:  The Perfect Blog Post: Simpler Is Better Polish Your Headlines With Google Your headlines deserve to be found. Here's how to use Google to sharpen your headlines and ensure you optimize  them  for SEO. 34. Write For Search Engines To Help Your Readers Find Your Content Search engines will favor headlines that are shorter than 70 characters  (which is relevant if your title tag is the same as your headline). Make sure your headline includes your target keyword as well. 35. Find Words Your Readers Are Looking For With The Keyword Planner Use Google Keyword Planner to understand the  search terms your target audiences look for. Google's official support documentation explains how to use it. 36. Try Using A Suggested Search Term In Your Headline Just type the first words of your headline to see whether the auto-fill suggestions are similar to it. Ubersuggest is an easy, free tool that surfaces actual autocomplete data: 37. Look For Related Search Terms This list appears at the bottom of your search page and shows you what terms are  related to the one you typed. That feature helps people shake up  their searches to find relevant and related information. Recommended Reading:  An SEO Driven Approach To Content Marketing: The Complete Guide 38. Narrow Your Search Results Google Advanced Search will help you to narrow down your search results to see trends for a given region, language, and  time frame. Keep Your Headlines Crisp And Clear Readers prefer explicit headlines that clearly state what they're going to get from reading the content. Headlines featuring numbers- used extensively by a viral content platform, BuzzFeed- appeal to 34% of readers. List posts also get some of the most shares of any content type. With that in mind, here is how to write a headline with clarity: 39. Use "You" To Address Your Readers Address your  reader as you.  This simply grabs your readers' attention and helps them relate the headline to their personal experience. 40. Promise A  Solution To A  Problem Use that will, to, and so  in your headlines. This kind of headline already promises a certain value to be taken from reading the content. Think about how powerful these headlines sound: 41. Help Your Readers See A  Better Future For Themselves Think about this headline for a minute: "How To Do ___ That Will Help You  ___". That headline- and others like it- clearly states the purpose of the content  and boosts its accuracy in tackling one specific action or problem. 42. Keep It Simple Readers skim on the web, whether on social media, their email inboxes, or in search results. Use simple headlines with clear language to hook their attention fast. Overly complex headlines may get passed over if they're too difficult to read. 43. Simple Doesn't Have To Mean Generic (Don't Be Generic) Generic  headlines get buried and forgotten. If you wouldn't read an article based on a headline you wrote, scrap it and write more until you score a winner. Pro Tip: The Headline Analyzer will tell you when you write a generic headline. 44. Be Specific Narrowly focus on  the one topic your content  is about. Consider the main point and benefit of your post, and get granular by  telling your readers exactly what your content  contains. For example, "How To Write Headlines Better" is less specific than "30 Ways To Write More Emotional Headlines." 45. Avoid Passive Voice Use active instead of passive voice. Active is easier to understand when scanning for interesting headlines. For example,  turn a passive headline like "30 E-Books Written By Astronauts" headlines into "30 Astronauts Wrote 30 E-Books To Help You Become A Better Leader". Recommended Reading:  These Lazy Writing Mistakes May Be Turning Off Your Readers 46. Include Words That Reference Additional Content If your blog post includes an infographic, guide, template, or other downloadable content, reference it in your headline. This gives readers added incentive to click, and provides more detail about the content your blog post includes. Here's a recent example on our own blog: How To Build A Social Media Editorial Calendar The Easy Way (Free Template). Know Your Competition (And Beat Them) If you've ever wondered how much content is created daily, here's your answer: According to A Day in the Internet infographic by MBA Online, 2 million new blog posts, 294 billion emails, and  864,000 hours of videos are uploaded to the Internet  every single day. This means that you're competing against lots of content. Being aware of such a degree of competition should only help you to work harder on your headlines and make them stand out from the crowd. Here's how to make sure your headlines are better than those of your competition: 47. Differentiate Your Headlines From The Competition Research what your competitors are doing. Identify the expressions, keywords, and phrases your competitors use in their content. From there, you will understand how to make your headlines stand out. For example, review your competition quickly for the 46  previous points (skim through their headlines with this information in mind), then brainstorm how to write headlines that will trump theirs. Research competition's headlines, then brainstorm how to brand yours for industry recognition.48. Publish Headlines That Brand Your Content Make it easy for searchers to identify key differences between your content and the stuff  other people publish- otherwise you risk inducing a choice fatigue. If you feel like your headlines sound exactly what may publish on a competitor's  site, write  25 more headlines and choose one with the most unique angle. Imagine the possibilities if a reader could read your headline and know it's your content just by its tone. That's the goal you should aim for. 49. Try Headline Ideas You Haven't Experimented With Before Be creative! Don't be afraid of testing new content on your audience. Even if your headline doesn’t bring a lot of traffic, you may get new ideas on what might. Recommended Reading: 43 Data-Driven Headline Ideas From 1,000 Of The Most Popular Posts 50. Use Social Media For Simple A/B Testing Twitter makes quick and easy A/B testing easy. Simply try writing two different headlines, and use them as tweets to promote your content. Make sure each headline includes a different variable (for example, one could be negative, and the other positive). Then, see which performs best. Over time, you'll develop a clear picture of what clicks with your audience. 51. Contradict Common Wisdom Is there a commonly accepted "truth" you want to challenge? Write a headline that clearly contradicts it. Try something like, "Why {Insert Action} Doesn't Actually Help {Insert Benefit}". These types of headlines can generate a lot of attention (as long as you have data and evidence to support your counter-claim). Repurpose, Repurpose, Repurpose Great headlines deserve to be read. In fact, they deserve to be read more than once. These tips will teach  you how to repurpose them for maximum mileage. 52. Recycle Your Old Ideas With New Headlines And Angles Recycle your content. A  great evergreen piece of content can be easily recycled under a different headline based on thorough research meant to broaden the gap between you and your competition. 53. Consider Every Platform Where Your Headline May Appear It's likely your content  will be shared on social media. It'll probably be in your email newsletter, too. Try to write headlines that can easily be adjusted for multiple formats (such as social media posts and email subject lines). 54. Try Alternative Headlines For Social Media What works well for a blog post might not work as well on social media.  Consider writing alternative headlines to promote blog posts across various social channels. This can also be an easy way to test different types of messaging to see what resonates most with your audience. 55. Condense Headlines For Email Headlines that perform well in emails are usually around 50 characters long and feature the strongest words at their beginning. The Headline Analyzer can help with this. First, enter a headline. Then, scroll down to find the section pictured below: Recommended Reading: This Is The Way To Write Email Subject Lines That Get More Clicks Go Forth  And Write Better Headlines Now The data from this post  proves that headlines are crucial for getting your content read, increasing your social shares, and improving your brand. Headlines are  the first thing your readers  will see, and it's your job to convince them to click and read your content. Even if you only use one of the 55  tips from this post, you'll  be able to add a touch of uniqueness to every piece of content  you publish. Oh! And don't forget to download kit  to  help you write better headlines.

Credit Crunch and Shareholders' Value Essay Example | Topics and Well Written Essays - 2500 words

Credit Crunch and Shareholders' Value - Essay Example Banks start charging high interest rates for lending that becomes restrictive and selective. This impacts money (credit) market as mortgages becomes expensive. Stock markets start fluctuating wildly. Savings get reduced affecting pensioners a great deal. Use of credit cards becomes costlier. Foreclosures of mortgages and repossession of mortgaged properties become frequent feature of credit market, and worst the rate of bankruptcy rises. Credit crunch does not necessarily mean a period of recession. It is in fact a voluntary extension or interruption of monetary policy pursued by the federal bank. The success of any monetary policy depends upon attitude of lending institutions. 'Even if Fed increases the level of bank funds during a weak economy, banks may be unwilling to extend credit to some potential borrowers, and the result is credit crunch.'(Jeff Madura, page 93)1. The government some times introduces a sort of restrictive monetary policy that accentuates credit crunch. Jeff Madura (page 93) while explaining the effects of restrictive monetary policy states that 'as the money supply is reduced, and interest rates rise, some potential borrowers may be unable to obtain loans because interest payments would be too high. Thus the effects of restrictive monetary policy are magnified because higher interest rates not only discourage some potential borrowers but also prevent others from obtaining loans. Overall the c redit crunch may partially offset the desired effects of a simulative monetary policy and magnify the restrictive monetary policy.' The prime objective of every company these days is to create and enhance the shareholders' value. Let us first understand the meaning of the term 'shareholders' value' before analyzing the effects of credit crunch on shareholders' value. Shareholder makes investment in order to earn good dividends and capital gains when shareholder happens to sell the investment. In other words a shareholder is concerned about cash flows he receive from the investment and also about the appreciation of the value of investment that will result in after tax future cash flows. Ultimately the value of an investment is related to cash flows from such investment. Cash flows are connected directly to profitability of the firm and thus cash payout can be increased by increasing profitability. 'Since investors value cash payouts, managers increase shareholders value when they increase the present value of the firm's net cash flows, primarily by finding new ways to either increase revenues or reduce costs. Generating more cash or receiving it earlier increases shareholders value. Manipulating the timings of sales or expenses to increase reported earnings, however, will actually decrease shareholders value if it reduces the cash that can ultimately be paid out to shareholders.'(James A. Brickley, Clifford W. Smith, and Jerold L., page 23)2 It can be said that profitability that generates more cash flows in fact add to shareholders value, and vice versa. The focus is on cash payouts or cash flows on investments of shareholders. Also it is clear that profitability or growth of the company, that is ultimately important to generate cash flows, is the vital factor that affects the shareholders' value. Growth of a company is directly related to general upward economic